What each marketplace actually asks for
Every marketplace publishes an image guideline, and no two agree. The table below is what we read in those guidelines, with the page we read it from. Where a widely-used number is not in the official page, we say so rather than passing seller folklore off as policy.
The rules that are actually enforced
Three things get listings held up more than anything else: **background**, **fill**, and **size**. Amazon requires the main image to sit on pure white — RGB 255,255,255, not off-white, not a light grey studio sweep — and wants the product to fill at least 85% of the frame, with no text, logos, watermarks, borders or props anywhere on it. Trendyol also wants a white background on the main image. Etsy and Shopify are more relaxed about background but strict about resolution. eBay's minimum is low, 500 px on the long side, but anything above 1600 px is resized down anyway, so uploading a 4000 px file gains you nothing.
Zoom thresholds are the quiet rule
Several marketplaces switch on the zoom-on-hover viewer only above a resolution threshold, and this is the rule sellers most often miss because nothing is rejected — the listing just quietly loses a feature that raises conversion. Amazon turns zoom on at **1600 px** on the longest side. eBay starts zoom at **800 px**. Shopify needs more than **800×800**. Below the threshold your photo still publishes; buyers simply cannot look closely at what you are selling. Sizing to the zoom threshold rather than the minimum is the cheapest improvement on this whole page.
File limits cut the other way
Bigger is not automatically better, because every marketplace caps the file. Etsy's cap is the tight one: **1 MB**, which a 2000×2000 JPEG will exceed at maximum quality — you have to compress deliberately. Amazon and Trendyol allow **10 MB**. Shopify allows **20 MB** and additionally caps total pixels at **25 megapixels**. So the target is a frame that is large enough for zoom and small enough for the cap, which for most products means a JPEG around quality 0.9 rather than an uncompressed export. The presets here already encode that trade-off per marketplace.
Where our numbers come from, and where they do not
Each preset in the app carries a link to the guideline we read, and the link is clickable in the interface, not buried here. One number is ours rather than theirs and is labelled as such: Trendyol's official minimum is **600×800**, and the **1200×1800** in our preset is the 2:3 shape sellers commonly use, not something Trendyol's page states. The 85% fill rule is also an interpretation — Amazon states the rule, but not the geometry, so we apply it as *the product's bounding box reaches at least 85% of the frame along its own long edge*, and you can move the slider if you read it differently.
| Marketplace | Frame | Fill | Background | Limits |
|---|---|---|---|---|
| Amazon | 2000×2000 | 85% | Pure white required | min 1000 px · zoom 1600 px · 10 MB |
| Etsy | 2000×2000 | 90% | Free | 2000 px short side · 1 MB |
| Shopify | 2048×2048 | 90% | Free | zoom >800 px · 25 MP · 20 MB |
| Trendyol | 1200×1800 | 90% | White on main image | min 600×800 official · 10 MB |
| eBay | 1600×1600 | 90% | Free | min 500 px · zoom 800 px · resized above 1600 |
| Social 1:1 | 1080×1080 | 86% | Free | — |
| Social 4:5 | 1080×1350 | 86% | Free | — |
Frequently asked
What size should an Amazon product image be?
2000×2000 is the safe target: it clears the 1000 px minimum, clears the 1600 px zoom threshold, and stays inside the 10 MB cap. The main image must be on pure white with the product filling at least 85% of the frame.
Why is Etsy's 1 MB limit so tight?
Because Etsy asks for 2000 px on the short side and 1 MB in the same breath. You cannot have both at maximum JPEG quality — compress to roughly quality 0.9 and the same frame fits comfortably.
Does my photo have to be square?
For Amazon, Etsy, Shopify and eBay, square is the shape everything is designed around. Trendyol sellers use 2:3 portrait. Social feeds prefer 1:1 or 4:5.
What happens if I upload something larger than the limit?
It depends on the marketplace: eBay resizes down above 1600 px, Shopify rejects above 25 megapixels or 20 MB, and Etsy will refuse a file over 1 MB. None of them gain you anything.
Are these rules guaranteed to be current?
No, and we would rather say so. Marketplaces change guidelines without notice. Each preset links to the page we read; if the store's page disagrees with us, the store is right.
Can I use the same file everywhere?
Usually not, because the frame shapes and file caps differ. Producing one photo in several presets is a batch operation, which is why the app does it in one pass.
Listing photos that pass, made in your browser. Drop a photo in, pick the marketplace, and get a frame that matches its published rules — background off, product sized, shadow optional, and an audit that tells you which rule you are still missing.
Open Product Photo Studio